This ad shows (in an exaggerated form) how Adidas will make you faster. The shadow chasing the guy as if it's saying wait up is creative. You don't need text to get that impression to what the shadow is doing. That shows that the image does its job. The problem I have with this picture is that the guy running was obviously cut out which means that the one who did the ad was slaking or they didn't pay for a really good designer. Some thing else, in my opinion, that would make this ad better would be seeing another runner.
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